When is it too late for DUO to accept a project?
We only accept dance projects within these timeframes: 3 months in advance of the event premiere to plan and execute marketing campaigns or at least 7 – 14 business days for smaller marketing projects. It depends on many factors, of course, but the earlier, the better!
Do you help with fundraising & sponsorship?
DUO does not offer fundraising and development services. In other words, our services do not cover fundraising or sponsorship solicitation. However, we can help create packages, draft letters, prepare marketing assets in consultation with clients to present to potential investors.
Do you provide professional photography or videography services?
Although DUO does not offer these services, we do highly encourage you to do so because it would add great value and excellent visual content for your marketing collaterals (e.g. website, social media, posters, supporting documents, presentations, video trailers). Imagine all the possibilities! From there, DUO can use what you have in your gallery collection to create a variety of communication resources. Lastly, just a general rule of thumb, always take note of who took your photos and give them credit whenever possible.
How much can I spend on my Facebook/Instagram ad?
There is no set budget for Facebook and Instagram because it’s up to you how much you would like to spend with a minimum spend of $1/day (please note, this rule may change due to third-party company policy changes by Facebook). I would recommend splitting it up, so you are able to monitor which ads are most effective – this is where DUO in collaboration with the client can create a content strategy to determine what will be published, ad budget, duration for each ad campaign, and goals. Just a friendly reminder, ad spends are an external expenditure and would be invoiced separately from DUO’s administrative fee.
What is “CASL Law” and why do I need to care about it for email marketing?
Simply, because it’s the law in Canada! Introduced in 2014, Canada’s Anti-Spam Legislation (CASL) protects users from getting unsolicited messages in their inboxes. In other words, you must obtain consent from the subscriber that they would like to opt-in to your mailing list.
There are two types of consent under CASL, Express Consent (written or oral agreement to receive specific types of messages) or Implied Consent (the sender has an existing business relationship with the person to whom the message is sent).
The caveat between the two is in express consent, there is no expiration date to remove them from your mailing e-list but it must be clear that the recipient can unsubscribe at any time and make it obvious to the subscriber what they are signing up for in the first place. On the other hand, Implied consent, is time-limited and must be removed from your e-list. Check with our email marketing platform for specific company policies. For instance, MailChimp specifies that under their terms for implied consent, a purchase must be made within 12 months and therefore you must remove that person from your list after a year. With that being said, we personally think you should follow Express Consent and give the subscriber the control over when they would like to unsubscribe or sign-up to your e-blasts!
Here is an example of what we ask to be complicit. For Canada’s federal private sector privacy legislation, there is also the Personal Information Protection and Electronic Documents Act (PIPEDA) to watch out for as well. In conclusion, make sure your dance company is complying with the law to avoid any messy problems in the future. For other super complicated legal questions, please consult your lawyer.