What Is Our Operating Environment? Identifying Key Trends, Opportunities, Challenges And Risks A crucial aspect is being aware of what is going on outside the organization that can impact on success. At this stage of the planning process, need to consider: What "risks" might arise given known trends and challenges?, and How there risks might impact on the organization? Possible considerations include: Technological change including digitalization in terms of means of production and distribution; Growth in cultural tourism, etc... What are some of the broad challenges and opportunities facing the art and culture sectors? 9.1 Why Are We Here? 9.2 The Planning Process Five Key Questions For Planning 9.3 What Is Our Operating Environment? Identifying Key Trends, Opportunities, Challenges And Risks 9.4 Where Do We Want To Be? Establishing Strategic Directions 9.5 Where Are We Now? Carrying Out A Situational Assessment 9.6 How Do We Get There? Establishing The Strategies, Milestones And Accountabilities 9.7 How Will We Know If We Are Successful? Performance Measurement 9.8 How Will We Know If We Are Successful? Refining The Selection And Use Of Performance Measures 9.9 Changing Governance Landscape Key Questions For Directors 9.10 Wrap-Up Lessons Learned

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