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Before you assemble your promotional kit, ask yourself to whom you are sending -- presenter or media -- and what information they need.
MEDIA KITS
Present your information so it is accessible and easily understood. Avoid using technical jargon. Items you may wish to include are:
- A media release.
- A fact sheet about the collective/company or company's artistic statement. This may include information about your particular style of dance (i.e. dance theatre, flamenco dance, etc.) or about a particular point of interest in your work (i.e. perhaps it's based on literature or on historical fact).
- Short biographies of creative and performance team.
- Edited press quotes rather than whole reviews.
- Repertoire/programme summary.
- Photograph(s) or a CD of scanned images for print media.
Journalists are usually pressed for time and need information presented in a clear and concise manner. When a journalist schedules an interview, ask if they have all the information that they require. You can send additional material and photographs if necessary.
PRESENTERS' KITS
Presenters are interested in the nature of your work and its outcomes. Information about your career path, the body of work you have developed and what you are offering to them is important. Reviews and letters of recommendation are useful for establishing the quality of your work. Presenters, like journalists, are sent a lot of material. Be selective about what you include -- don't bury your strengths in reams of paper.
TIPS!
- Remember always to follow up with a telephone call after sending your kit. Call within two weeks. It is an introductory tool through which you can foster direct relationships.
- Do not include promotional kits with grant applications, unless requested. Most funders have specific support material requirements listed in their guidelines.
Article originally contributed by Meredith Potter
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