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A good project description combines passion and clarity. It speaks compellingly from your artistic voice to the dance professionals around the assessment table. It gives assessors all the pertinent information they need in a concise and organized fashion.
Grab them! Begin with a concise summary statement that captures the basics:
- What is the project?
- Who is involved?
- When will it take place?
- Where it will occur?
Expand on the summary statement to describe the activity fully. Describe purpose, form, content, intended public, participants, timelines, scope, resources, organizational elements, etc.
Entice them! Explain why the project is important:
- Place the activity in the context of your artistic values, expertise, perspective and experience.
- Describe what compels you to do this project at this time.
- Explain what you intend to achieve and who will benefit.
Excite them! Describe how you will accomplish the project artistically.
- Describe and explain the creative methods and processes used.
- Explain your choice of collaborators and participants.
- Describe the scope and nature of the artistic resources required.
- Explain how time has been allocated.
Assure them! Relate these artistic elements to financial and organizational resources.
- Describe how the intended public is reached and developed.
- Explain how a range of revenues is secured.
- Describe how all of these artistic and organizational needs will be managed and met.
Article originally contributed by Billyann Balay
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