Kiev, Ukraine - October 17, 2012 - A logotype collection of well-known social media brand's printed on paper. Include Facebook, YouTube, Twitter, Google Plus, Instagram, Vimeo, Flickr, Myspace, Tumblr, Livejournal, Foursquare and more other logos.

5 things you should be doing on social media

Written by: Nicole Rosove, Communications Director, Dance Umbrella of Ontario

The world of social media is evolving…daily. With new apps, algorithms and features popping up across the plethora of social media platforms…it can be hard to keep up. To all the choreographers, dancers and artistic directors who are faced with the task of juggling your artistic practice with social media activity…we get it. It can be overwhelming deciding what content to share, when to share it and who to share it with. So, we’ve decided to share a few of our tips and tricks to help you get the most out of your social media usage.

1. USE PHOTOS TO DRIVE ENGAGEMENT

Research has shown that Tweets with photos get 313% more engagement. Check out these GREAT TIPS on how to incorporate photos into your tweets. BONUS: very shortly, when you add attachments like photos, GIFs, videos or polls to your tweet, Twitter will no longer count these as characters within your Tweet. Aka more room for words!

2. USE NATIVE VIDEOS ON FACEBOOK

You may have noticed that when you embed a YouTube video onto your Facebook page, the views and engagement levels are not as high as you’d like them to be. Why? As the second largest referral source for online videos, Facebook favours native video uploads over third-party video embeds. According to Loren Baker, Co-Founder of Foundation Digital, native videos equal 7 times more engagement than YouTube embeds. (Source: Why You Should Upload Videos to Facebook)

That being said, before you get upload crazy, it is important to keep in mind some key factors when using Facebook to share your videos: relevancy, length and quality.

Relevancy. The more relevant your videos are to your audiences, the more likely you’ll see your views, shares and comments increase.

Length. How long is your video? Is it likely that your audiences will watch the whole thing or could certain parts be edited to make the video more concise, but still get your message across?

Quality. Fuzzy, grainy video? Poor sound quality? No thanks. Make your videos user friendly.

3. DON’T FEAR NEW FEATURES

We said it before and we’ll say it again, the world of social media is evolving daily, and if you want to stay up to date, it is important to familiarize yourself with what’s trending on the platforms you do use. Examples: Facebook now has Facebook Live, Boomerang for Instagram etc… You may be thinking: exactly HOW am I supposed to keep on top of all of this? A few simple tricks include following social media influencers on Twitter and keeping an eye out for tweets about platform updates, joining social media LinkedIn groups and subscribing to social media blogs. Read more tips and tricks HERE.

The bottom line: accept that social media is ever evolving…and adapt as it adapts!

4. BE CONSISTENT

Here’s something that happens far too often. You find out a company has a performance coming up, let’s say, through word of mouth, and you want to find out more information. When is it? Where is it? What’s the price? You go to the company’s website but notice it hasn’t been updated in awhile, so you decide to visit their Twitter page only to see their last tweet was from Nov. 2015…hmmm. Okay, let’s try Facebook. Well…there is a recent post, but it’s a photo of the Artistic Director and their dog. Instagram? No user found.

The point? Being consistent on social media is KEY for developing and maintaining a strong online presence. Not only does it make it easier for your audiences to stay in the loop on what you’re up to, it also gives you/your company more credibility in general as an active and RELEVANT company to watch. Don’t have the time to manage multiple accounts or tweet/post on the daily? There are some fantastic social media management tools you can use to pre-schedule your content across multiple platforms, such as Hootsuite or Buffer. The nice thing too is that many content managers offer free trial versions, so you can test a few out to find out which tool you prefer.

5. BE AUTHENTIC

It’s clear that authenticity on social is key to having an engaged audience. Whether you’re involved in social marketing, customer service, community building or all of the above, being real to build relationships is where it’s at.” – Candice Charleton, Manager, Social for Hootsuite.

Case study after case study shows that brands that are authentic on social media and that engage with their audiences often see an increase in user engagement and followers. Why? When you are authentic, you are allowing people to connect to you/your brand/your company in a way that is real. This builds trust and loyalty. So before posting or tweeting, ask yourself, would I ‘share’ or ‘like’ this?

Social media is a social tool based on a two-way conversation. Get involved in your online community. Interact, comment, discuss! Remember, it’s not always about you. What are your peers, colleagues, community members doing?

Lastly, make it FUN. Incorporate giveaways, guest features or takeovers on your social platforms. Share entertaining content. We’re not saying it is easy…but it is important. Learn more about how to keep it real on social media HERE.

CONNECT WITH US

Looking for assistance on building your own personal brand on social media? Give us a call at 416-504-6429 x 23 or e-mail nicole(at)danceumbrella.net.

 

Article References

  1. https://blog.twitter.com/2015/tweettip-use-photos-to-drive-engagement
  2. http://www.theverge.com/2016/5/24/11755416/twitter-removes-140-characters-limit-photos-usernames
  3. https://www.linkedin.com/pulse/why-you-should-upload-videos-facebook-7x-more-engagement-baker
  4. http://blog.hubspot.com/marketing/keep-up-with-latest-social-trends#sm.00001dj27w0orrdl5r5yrz5daf0v5
  5. https://blog.hootsuite.com/social-media-strategy-authenticity/